Chapter 10 — Social Media Captions — Consistency Without the Headache
Prompt 29 Hashtag Strategy for a Specific Wedding
Generic hashtag blocks waste reach because they aren't tied to anything real — the same twenty tags under every post, most of them irrelevant to the wedding they describe. This prompt builds a location- and venue-specific set for each wedding you share. A wedding photographer gives it the venue, the region, the vendors tagged, and the style of the gallery, and it returns a tiered set: venue tags the venue follows, local-region tags couples search, style tags the community browses, and the few brand tags worth keeping. Specificity is the entire mechanism — generic tags reach people who will never book you.
- Venue and vendor hashtags matter most—if you tag them, they often reshare.
- Vary these each post; Instagram punishes accounts using the exact same set every time.
A hashtag set that reaches couples searching for a photographer like you.
The Prompt
You are a wedding photographer and Instagram marketing specialist focused on [NICHE]. I'm posting about a specific wedding. Details: - Couple's names (or first names for privacy): [NAMES] - Wedding date: [DATE] - Venue: [VENUE — FULL NAME] - City and state: [LOCATION] - Venue type: [E.G., vineyard, barn, hotel] - Couple's style: [E.G., romantic, modern, bohemian] - My photography style: [YOUR STYLE] - My target client: [E.G., couples spending $15K+ / laid-back outdoor weddings] - My geographic focus: [LOCAL / DESTINATION / BOTH] - My niche angle: [E.G., elopements / cultural fusion weddings] Generate an Instagram hashtag strategy: 1. 3–5 branded hashtags unique to my business 2. 10–15 venue/vendor hashtags 3. 10–15 location hashtags 4. 10–15 style/mood hashtags 5. 5–10 niche-specific hashtags for my target client Aim for 30–50 total hashtags. Organize them clearly so I can copy sections quickly.